17th December 2014


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ActiveinStyle is the UK and Europe’s leading online retailer of fashionable fitness and lifestyle apparel. Selling a carefully selected edit of activewear labels from around the world, they offer a mix of sport, performance and fashion pieces that are termed ‘fit fashion’. Receiving new collections of stock each week they aim to inspire and motivate women to be active, and to be active in style.

AIS4-213 (2)ActiveinStyle was founded by Caroline Lucey in January 2013. It was the first site to identify the trend for fitness fashion and understand the need for fashionable yet functional activewear in the UK.

After many years working in the London fashion and journalism scene, Caroline moved to Australia and worked for the iconic Australian activewear brand Lorna Jane as their PR & Communications Manager. Upon returning to the UK in June 2012, she quickly noticed the lack of stylish sportswear available in the UK market and began importing Lorna Jane; selling it through gyms and trunk shows.

In January 2013, ActiveinStyle.com went live and provided a much-needed platform to sell Lorna Jane within the UK and Europe.


Having exclusively launched Lorna Jane into the UK, it was time for ActiveinStyle to expand its offering. Activewear brands were popping up around the world; producing stylish, high performance active pieces in fashion forward prints and technical fabrics. Caroline soon added multiple labels to ActiveinStyle & was responsible for exclusively launching brands such as Vie Active, Pilot Athletic, Nimble & Running Bare in to the UK market.

Since then, ActiveinStyle has continuously added new & established, unique & exciting labels from around the world securing it as a go to destination for fashionable activewear

We’ve got a fantastic 20% off everything on the ActiveinStyle website for all readers of the ZCAC today. Just use code ZEROCAL20 at checkout. The code is valid until midnight tonight and orders will be dispatched in time for Christmas.

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The lovely Kate Wolf offers us a relaxing yoga workout today.  She offers services in yoga, meditation and creative expression.  Breathe deeply during your in home yoga sessions and then thank Kate with a namaste on Twitter (@flowtofreedom ).

Eat It BannerOur recipe today is a cheeky little dessert with less calories than you might think (around 90 per serving) - a champagne jelly prepared by Christine. This is nice when you want something less heavy than a Christmas pudding but still want to indulge yourself. Click here for the recipe! 


One thought on “17th December 2014

  1. Pingback: 17th December 2014 | The Zero Calorie Advent Calendar

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