December vs January

We’re all about the balance here at ZCAC so we were interested to read the outcome from a piece of research carried out by Holland and Barrett recently.

It’s a common belief that people over-indulge over Christmas and then spend the New Year trying to get back into shape, but just how different are our eating, drinking and exercise habits across the two months?

To find out, Holland & Barrett asked 100 people to answer a series of questions about their lifestyle in December and January, and the difference is startling.

untitledWhen asked about their alcohol consumption in December more than 25% of people said they consumed more than 25 units per week.  The guideline maximum number of units is 21 for men and 14 for women.


In December 60% of respondents also admitted to consuming an average of 3000 calories per day, 1000 more than the daily guideline amount for women and 500 more than the advised amount for men – that’s the equivalent of a Big Mac a day.

With all the eating and drinking they were doing, it’s unsurprising that 20% of those polled did no exercise in December.

DryJanIn contrast, when polled in January, 90% had exercised at least once a week and 18% had exercised more than three times a week.  One in ten had chosen to have a dry January by avoiding alcohol all together and more than half (55%) were consuming less than 2,000 calories a day.

 Emma Hobbs, Head of brand and PR at Holland & Barrett, said: “The contrast between December and January is pretty stark.  With all those calories and alcohol units consumed it’s no wonder that people feel the need to completely detox in the New Year.”

Quite a difference we think you’ll agree - illustrated well on this slider that Holland & Barrett have created.

And all the more reason to get some ZCAC in your life in December!

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